| Comfort and Joy |
| By Pulsar Marketing |
Published
06/23/2006
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Affiliate Tips
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Pulsar Marketing
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Articles by Pulsar Marketing
Comfort and Joy to Increase Clicks. Leads. Sales
No, the title of this article is not about the Comfort and Joy Christmas song. Instead, it's about two main emotions which your site visitors may be experiencing; or seeking, when they visit your web site. By providing comfort and joy, you can increase clicks, leads and sales to earn more revenue.
Comfort: Scams, viruses, spam... so many harmful elements are on the internet and are increasing. People are instantly skeptical of which web sites are good and which are bad. If your web site design is not professional in the eyes of your visitors, they may not get the feeling of comfort in doing business with you or for clicking on your links.
If you need help designing a professional page and you seriously want to become a super affiliate, consider hiring a professional web page designer.
Another way to increase comfort is to provide visitors with your contact information, such as your phone number, email address or a site contact form. Seeing a physical mailing address posted on your site also helps provide comfort, otherwise visitors might think you are not a legitimate web site.
Yet another way to provide comfort is through the use of your own voice. You can record a .wav file, and offer a link on your site for your visitors to click on to hear you describe; briefly, the product or service you are recommending and how it can benefit them. See our article on 'Sound Wav Files'.
Joy: When your site visitors find what they are looking for, they experience joy. Jubilation. Make it easy for your site visitors to find the product or service they came to your sight seeking, without them having to read every word on your site page or click-through multiple links. Some affiliates have hundreds and hundreds of pages, and every page advertises the same product/service. Having multiple pages can be a great benefit, particularly when targeting multiple keywords and phrases related to one product/service. Just make sure your affiliate link is placed around the middle of the immediately viewable page. If; for example, your page scrolls and scrolls due to length, then you do not want your link placed in the middle. You should move your affiliate link up towards the middle of the 'immediately viewable' portion of your page. See our article about 'Ad Exposure'.
This article provided courtesy of Pulsar Marketing. Not yet an affiliate of a Pulsar Marketing network? Register Here.
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