| Credit Card Email Marketing |
| By Pulsar Marketing |
Published
08/26/2006
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Affiliate Tips
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Pulsar Marketing
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Articles by Pulsar Marketing
Super Affiliates Value Email Marketing

Super affiliates know the value and effectiveness of credit card email marketing. On the surface, it may appear a waste of time, effort and money, but there is a reason why credit card email marketing is effective.
It's true that consumers already receive hordes of pre-approved credit card offers via U.S. postal mail, so why send them more offers via email marketing?
There are two primary reasons: 1) Because they do not qualify for those card offers. 2) Because the card offers did not appeal to them.
How we arrived at our two primary reasons: If all consumers were interested in; and qualified for, the mailed credit card offers, then there would not be over a million online searches each month for credit cards. Consumers are searching online because they have not yet found a credit card they can qualify for, or a credit card which interests them.
When consumers visit their favorite internet search engine for a credit card, they are inundated with millions of links to various card offers. Even if they do not find your web site listed amongst the millions of credit card search results, you still have a chance to present your card offers to them.
How?
Affiliates need to stop thinking only of the 'here and now'. Affiliates need to forecast future events... future consumer needs. Maybe an affiliate has a web page with a top search ranking for 'ecards', 'gift baskets', etc. Although consumers seeking those products/services are not currently interested in a credit card, what about 30 days from now? By offering your site visitors the opportunity to receive credit card offers via your own site branded newsletter, you can acquire revenue for credit card commissions down the road.
Example: Let's say Jane Doe used her favorite search engine to find help on how to write a term paper. Jane found an affiliate's web site via the search results. Jane visited the site, and saw the financial newsletter offer. Jane signs up. 30 days later, Jane wants a credit card. She goes online to search the web, but then remembers that the term paper web site had emailed credit card offers to her. Jane opens her email and applies. Hence, even though the affiliate did not have a strong search ranking for 'credit cards', the affiliate still won the customer over other affiliates. In short, the affiliate prevented those top ranking credit card web sites from being searched.
Affiliates also need to expand beyond marketing only credit cards... consumers often need other financial services, such as payday loans. When affiliates conduct marketing for the 'here and now' only, they cannot be as competitive against other affiliates.
Pulsar Marketing's Solution: Offer your site visitors a free email subscription to your site's financial newsletter. Pulsar Marketing provides the email marketing software 100% free to its affiliates. Additionally, Pulsar Marketing will manage the email marketing for you, and will send the newsletters to your subscribers. Each newsletter will contain financial offers with your affiliate ID link, as well as listing your web site's URL so you can get repeat visitors in the future.
Results: Not only will you be able to target the 'here and now', you'll also be able to acquire revenue for future financial applications.
How to Get Started: Affiliates use our form generator code with their affiliate ID: www.pmrss.com/log/blogs/99/Free-Newsletter-Software-for-Affiliates
After you generate your form code, copy/paste the code to your web page. Each person who subscribes to the newsletter via your form code will become your opportunity to earn revenue. Every time Pulsar Marketing sends a newsletter to your subscribers, the offers will contain your affiliate ID link. We will also list your web site address in the newsletters.
Multiple Sites: If you have more than one web site, you can create a separate newsletter subscription form for each one. That way, subscribers via your site1 will see your site1 URL, and subscribers to your site2 will see your site2 URL in the newsletters.
Want to become a super affiliate? A good way to achieve that goal is to use our free debt, loan and credit card email marketing software. Why risk losing revenue to other affiliates who have better search engine ranks than you, when you can deter consumers from using a search engine in the first place. How? By soliciting them with your email marketing newsletter, before they visit their favorite search engine.
Not yet an affiliate of Pulsar Marketing? Enjoy the Power and Prestige we give to our affiliates, including our loan and credit card email marketing software. Affiliate Program Registration
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