PMRSS.comPulsar Marketing offers these free tips to help you choose the best payday loan affiliate programs so you can make the most money with your website traffic.
There are hundreds; maybe even thousands, of different payday loan affiliate programs available online. So how do you choose the best one for you?
Biggest Mistake: Most affiliates; from beginners to super affiliates, make the mistake of choosing based soley upon the payout rate. Instead of reviewing all factors, they simply pick the one that offers the highest commission. This simple, yet common, mistake, often leads to making less money.
To choose the best payday loan affiliate programs, consider all of these factors:
1) How many fields (name, address, phone number, etc) must applicants fill out? If the form requires applicants to complete a lot of form fields, this will affect not only the amount of people who will take the time to submit the form, but may also affect how well the form tracks your leads/sales. Let's say the form asks consumers to fill out 20 fields. Many forms have validators, so if a person skips a field; or improperly completes a field (such as the email address), when they click the submit button the form validator will result in an error. If the payday loan provider does not properly format their error page, when the customers who got an error click their brower back-button to make corrections, it's possible that the marketing network's software may delete you as the referrer. Pulsar Marketing's software; however, does not have this problem. Yet the fact remains... if the form requires a lot of data (fields) to be submitted, it will deter some customers from submitting the form and a percentage of those who get errors may not try to correct them and may simply exit.
2) How many pages of forms must a customer submit for you to be awarded for leads and/or sales? Although some payday loan affiliate programs require customers to submit several pages of forms, some; however, reward affiliates upon the first page submission. Hence, even if customers have to submit 3 pages of forms, you earn commissions immediately after they submit the first page.
3) Cross compare conversions and payout rates. Although a payday loan affiliate program offers the highest payout rate, it does not mean you will earn the most money with it. Factors such as the length (and pages) of form fields required, as well as the requirement to enter sensitive information (bank account number, Social Security number, date of birth) will affect the conversion rate. Most of the top paying payday loan affiliate programs require customers to enter sensitive information. They offer affiliates higher payout rates because they know not many people will submit their application form. But even with the higher payout, many of the smaller payout payday loan programs can actually make more money for you. Here's how:
Comparison of Two Payday Loan Affiliate Programs:
Company A pays $30 per lead, and requires applicants to submit two pages of forms which requires their bank routing number and their bank account number.
Company B pays $5 per lead, but has only a 1 page form that does not ask customers for their bank account number.
At first view, you would think Company A would have the best payday loan affiliate program. But let's compare conversions.
If; for example, with company A you are awarded 5 leads for every 1,000 clicks, but with company B you are awarded 60 leads for every 1,000 clicks, then you make much more money with the lower paying payday loan company. In fact, you make twice as much with the lower paying company than with the higher paying company. Here's the math:
Company A: 1,000 clicks equals 5 leads at $30 each (5 X 30 = $150)
Company B: 1,000 clicks equals 60 leads at $5 each (60 X 5 = $300)
4) What do your website visitors truly want? If your website visitors truly want a payday loan, then even though a payday loan affiliate program may require more form fields and sensitive information than other payday loan programs, it may still convert well for you. The problem with most payday loan affiliate programs, is not the program itself but how they are marketed. If; for example, you are marketing payday loans to consumers in general, your conversions may not be as good as if you were marketing them directly to people who are actively seeking a payday loan. Let's say; for example, you have a loan website, and you are marketing a payday loan program as a cash loan alternative. Since many of the visitors may not be actively seeking a payday loan; and do not understand how payday loans work, they won't be as likely to submit a long application and especially one asking for their bank account. In such instances, a short form payday loan affiliate program may convert better for you, and subsequently result in you making more money than a long form with a higher payout.
5) Slow or fast commission payouts? Many affiliates want to receive their commissions promptly; however, not all payday loan affiliate programs pay within a Net 30 schedule. Some payout on a Net 30 (Net +30) schedule. This means; for example, you would not receive your commission payment for leads you generated in October until sometime in December. Pulsar Marketing is proud to payout commissions on a less than Net 30 schedule. We payout commissions by the end of the month for the commissions generated the previous month. This means we have one of the fastest payouts in the industry.
6) Fast and courteous support? Not all affiliate marketing networks and affiliate program managers provide fast and courteous affiliate support. In fact, some are down-right hard to contact, and even when contacted may take days to get a response... or no response whatsoever. Pulsar Marketing; on the other hand, offers fast, courteous and professional support to affiliates, above and beyond any other marketing network. In addition to affiliate support, we also provide affiliates with free tools to help them succeed, such as our free newsletter software for their own websites.
7) Lead Tracking and Program Manager Integrity? No two personaliities are identical, and not all affiliate tracking software is equal. Pulsar Marketing; in addition to developing its own tracking innovations, has also modified its licensed software to provide tracking integrity. As for Program Manager integrity, Pulsar Marketing established its revenue structure on a percentage basis, which means Pulsar Marketing does not earn revenue unless its affiliates generate income. Pulsar Marketing receives only a percentage over-ride for all leads and sales generated by its affiliates. Pulsar Marketing does not charge advertisers any setup fees nor monthly fees. So, it makes money only when its affiliates do. This format was established by Pulsar Marketing as a way to prove its integrity to affiliates.
If you want to make money with the best payday loan affiliate programs, become a partner of Pulsar Marketing today. We offer top payouts, tracking integrity, A+ affiliate support and much, much more.
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