Credit Card Content Marketing Tips
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Pulsar Marketing
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By Pulsar Marketing
Published on 08/31/2007
Tips for credit card content marketing while avoiding violation of terms and conditions.
Credit Card Marketing Terms Compliance
If you're a seasoned credit card affiliate marketer, you're already aware of the increasing sensitivity of how; and where, you promote credit card affiliate programs.
These days, in addition to the words you use to describe a particular credit card, the words used on the remainder of the web page are also of concern. A credit card that does not have any 'credit rebuilding' feature will not allow you to describe it as a 'credit card to rebuild credit'. And now, you cannot even have the words 'rebuild credit' anywhere on the same page as the credit card link. Not long ago it was OK to have conflicting content on your web page, provided you clearly separated the content from the credit card link. Not anymore.
As another example, let's say you have a web page that discusses how being late on credit card payments can result in 'bad credit'. With the tighter marketing rules, you cannot promote any credit cards which require fair or better credit on such web pages. Why? Because you have the phrase 'bad credit' on the page, and the credit card issuer is afraid that page will attract 'bad credit' consumers who may misunderstand their card offer.
Why all the hubbub? It boils down to deceptive marketing liability. If a consumer searches for a 'bad credit credit card' and clicks-through to a web page that is listed under the search results, and then applies for a prime credit card based upon the content around the credit card's link, the issuer may be held liable for any misunderstanding by the consumer.
What are credit card affiliates to do? If affiliates remove all the key phrases (bad credit, rebuild credit, guaranteed approval, etc), they will lose valuable content-driven traffic. Hence, removing credit card content pages is not the answer. Instead, affiliates should simply remove credit card affiliate links from content pages, and put a generic link which goes to another web page on their domain that lists nothing but credit card links (no content).
How it works...
You create web pages with credit card content that attract consumers who seek credit cards. For example, you could create a web page with content about 'How A Credit Card Can Rebuild Credit'. On this page, you will have content only, absolutely no credit card advertisements. Instead, you place a simple textual link that says "Click Here to Find a Credit Card".
When consumers click on the link, they will be redirected to a web page on your domain which has nothing but credit card affiliate links, or more generic links to other pages of your domain (such as "Click Here for Cards for Poor Credit People"; "Click Here for Rewards Credit Cards"; etc).
To make sure you are in compliance with each credit card issuer's marketing terms and conditions, list like-cards together (do not mix). Also, do not put any content whatsoever on the web pages which contain credit card affiliate links.
With this credit card marketing strategy, you can continue to attract visitors to your web site by using content-driven web pages, plus you'll be able to comply with each card issuer's marketing terms and conditions.
These days, in addition to the words you use to describe a particular credit card, the words used on the remainder of the web page are also of concern. A credit card that does not have any 'credit rebuilding' feature will not allow you to describe it as a 'credit card to rebuild credit'. And now, you cannot even have the words 'rebuild credit' anywhere on the same page as the credit card link. Not long ago it was OK to have conflicting content on your web page, provided you clearly separated the content from the credit card link. Not anymore.
As another example, let's say you have a web page that discusses how being late on credit card payments can result in 'bad credit'. With the tighter marketing rules, you cannot promote any credit cards which require fair or better credit on such web pages. Why? Because you have the phrase 'bad credit' on the page, and the credit card issuer is afraid that page will attract 'bad credit' consumers who may misunderstand their card offer.
Why all the hubbub? It boils down to deceptive marketing liability. If a consumer searches for a 'bad credit credit card' and clicks-through to a web page that is listed under the search results, and then applies for a prime credit card based upon the content around the credit card's link, the issuer may be held liable for any misunderstanding by the consumer.
What are credit card affiliates to do? If affiliates remove all the key phrases (bad credit, rebuild credit, guaranteed approval, etc), they will lose valuable content-driven traffic. Hence, removing credit card content pages is not the answer. Instead, affiliates should simply remove credit card affiliate links from content pages, and put a generic link which goes to another web page on their domain that lists nothing but credit card links (no content).
How it works...
You create web pages with credit card content that attract consumers who seek credit cards. For example, you could create a web page with content about 'How A Credit Card Can Rebuild Credit'. On this page, you will have content only, absolutely no credit card advertisements. Instead, you place a simple textual link that says "Click Here to Find a Credit Card".
When consumers click on the link, they will be redirected to a web page on your domain which has nothing but credit card affiliate links, or more generic links to other pages of your domain (such as "Click Here for Cards for Poor Credit People"; "Click Here for Rewards Credit Cards"; etc).
To make sure you are in compliance with each credit card issuer's marketing terms and conditions, list like-cards together (do not mix). Also, do not put any content whatsoever on the web pages which contain credit card affiliate links.
With this credit card marketing strategy, you can continue to attract visitors to your web site by using content-driven web pages, plus you'll be able to comply with each card issuer's marketing terms and conditions.