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Affiliate Loan Vertical Marketing
http://pmrss.com/log/articles/349/1/Affiliate-Loan-Vertical-Marketing
Pulsar Marketing
PMRSS.com
Pulsar Marketing loan and credit card affiliate program news & media center for its innovative advertising networks. For targeted marketing and top affiliate revenue, join our affiliate marketing network.
 
By Pulsar Marketing
Published on 09/10/2007
 
Retain full affiliate management using our sheer vertical marketing software, perfect for loan managers and other financial entities.

Direct Vertical Marketing of Affiliate Programs
With standard vertical marketing, there could be an unlimited number of downline managers, each with their own objectives and strategies. But by using our sheer, direct vertical marketing software, you can maintain complete control over your affiliate marketing force while giving your loan or other consumer credit service broad exposure.

Let's use the example of a payday loan lead generator who desires targeted leads from various states. Certainly the lender wants to have his payday loan advertisement appear on websites which attract people from his desired states, and perhaps he also wants even greater demographic targeting by advertising only on those state-based websites which specifically attract people seeking loans. The manager may also want to review each affiliate website before allowing participation in his payday loan affiliate program, as well as to have a competitive edge against other payday loan lead generation managers without having to engage in CPA bidding wars for affiliates.

Our proprietary Vertical Marketing software offers all of these features. It gives loan managers (and other financial entities) the power to blitz a vertical marketing campaign across multiple affiliate publisher websites which specifically target the desired demographics, while first being able to review and hand-pick affiliates who are eager to participate, all while maintaining complete control of the vertical downline and without having to outbid other lead generators.

How It Works:
  • The loan manager loads his consumer application form onto our secure server, and sets his payout (per lead or per sale) affiliate commission rate.
  • The loan manager then reviews the websites of affiliates who are interested in his vertical.
  • The loan manager approves the websites of affiliates which attract his desired demographics.
  • Approved affiliates are then given a special code tag to place onto their websites.
  • When consumers visit affiliate websites, the special code tags summon the manager's loan application form.
  • When consumers submit the loan application form, their data is instantly; and exclusively, relayed to the loan manager.
  • The loan manager reviews lead data and rewards the agreed commission payout rate to the respective affiliates who generated valid leads. Invalid, incomplete, duplicate or non-qualifying leads may be rejected without commission payout to the affiliates.

Advantages Over Standard Marketing:
You may have noticed that our software solution is much different than that used by standard affiliate marketing networks. Mainly, it places the loan application form instead of a banner or textual advertisement onto affiliate websites. The advantages to our strategy is that loan managers can acquire instant, exclusive leads directly from verticals without advertising. And, since affiliates get to host the application form instead of an advertisement, many will gladly participate even if the commission payout rate is less than the payout rates of competitors who use standard banner/textual link advertising.

Instant and Exclusive:
The key benefit is the instant, exclusive lead generation. Our vertical marketing software ensures affiliates cannot modify your application form process, and they cannot receive copies of lead data.

Branded Application Forms:
Worried that an affiliate may not properly present your consumer application form? No need to worry. Your customer application form is securely stored on our server with the layout you demand, including your logo, graphics, plus your Privacy Policy as well as your Terms and Conditions. Consumers will know they are applying to your company, and will have access to your Terms/Conditions, etc, even before they submit your application form. Our software will also render your order/success ("Thank You for Applying Page") following submission of your form.

Private Label Marketing Software Also Available:
You can power your own in-house affiliate marketing network using our vertical marketing software.

Contact us for more details about our Direct, Affiliate Loan Vertical Marketing software.